The Story That Shapes Us
Two Owners, One Plum Crazy Dream
Two Owners, One Plum Crazy Dream
Amy Hovland
Becca Spain
For both of us, Amy and Becca, our purpose didn’t arrive in one big moment. It quietly revealed
itself over time, shaped by childhood passions, unexpected turns, and the people and places
we’ve always loved.
For Amy, it started in the still moments of childhood, lying in bed imagining how she’d redesign
her parents’ furniture in someone else’s living room. That quiet creativity never faded. While life
led her to a career in real estate and the busy world of raising teenagers, the desire to help others
create beautiful, meaningful spaces only grew. Co-owning 210 Plum Crazy became the bridge
between her love of design and her love for people. It gave her a way to turn inspiration into
impact, to help others feel at home in their homes.
For Becca, purpose first showed up behind the counter of a small-town Dairy Queen, surrounded
by music, laughter, and the satisfaction of getting a job just right—even if it was shaping the
perfect soft-serve cone. That joy of connection and attention to detail eventually led her into the
jewelry industry, where she spent years working closely with customers to design their dream
engagement rings and commemorate life’s most meaningful moments. When she returned to her
hometown to be closer to family, she didn’t expect her next chapter to begin in a little storefront
on Plum Street. But stepping into small business ownership felt like coming home to her
purpose, blending creativity, community, and heart in a way that just made sense.
Together, we built 210 Plum Crazy not just as a store but as a space filled with stories. It’s where
our passions for design, people, and place come together. We found our purpose in the mix of
late-night display setups, warm conversations with familiar faces, and the joy of helping
someone discover a piece that speaks to them.
Our purpose is simple: to create a space where people feel at home, because that’s exactly what
210 Plum Crazy has become for us.